Iām a designer & researcher
focused on uncovering
insights to inform strategic
design decisions.
Expertise in UX, visual design, user research, product strategy, and conversion optimization.
Brands Iāve Worked With
Additional Design Work
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Ground-up redesign for Safelite.com
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Modern redesign for a global digital agency
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Multi-channel marketing campaign for McGraw Hill
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Symbol of strength and security in fiber optic sensing
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Visual brand rooted in tacos and adventure
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Identity reflecting an eclectic home aesthetic
Select Case Studies
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Launching our north star funnel with iterative learning and continuous improvements
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Increasing attachment rate of value-added products by 18% with service packages
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Enhancing part accuracy by 3% through a 30% increase in VIN collection