I’m a designer & researcher
focused on uncovering
insights to inform strategic
design decisions.

Expertise in enhancing user experiences, informing product strategy, and optimizing conversion.

Brands I’ve Worked With

Select Case Studies

  • Launching our north star funnel with iterative learning and continuous improvements

  • Increasing attachment rate of value-added products by 18% with service packages

  • Enhancing part accuracy by 3% through a 30% increase in VIN collection