Hi! I’m Rachel—

I’m a freelance user researcher specializing in product, CX, & voice of customer insights.

Passionate about uncovering insights to inform strategic design decisions.

Defining a North Star Funnel Strategy

Defining a North Star Funnel Strategy
+18% Attachment Through Service Packaging

+18% Attachment Through Service Packaging
+3% Part Accuracy Through VIN Optimization

+3% Part Accuracy Through VIN Optimization
Building an Automated Customer Insight System

Building an Automated Customer Insight System
Scaling Research Access with an AI Copilot

Scaling Research Access with an AI Copilot
Driving Google Rating Growth From 3.8 to 4.0 with 1.5K+ Reviews/Week

Driving Google Rating Growth From 3.8 to 4.0 with 1.5K+ Reviews/Week