Hi! I’m Rachel.
I’m a freelance designer & researcher specializing in product & CX insights.
Passionate about uncovering insights to inform strategic design decisions.

Launching our north star funnel with iterative learning

Increasing attachment rate by 18% with service packages

Improving part accuracy 3% through a 30% increase in VIN collection

Improving our Google rating from 3.8 to 4.0 with +1.5K reviews/week

Building a customer feedback system with automated insights & dashboards

Launching org-wide research access via Teams & a custom AI Copilot Bot

Enhancing our service bot experience through testing and user flow mapping
