McGraw Hill Science Program


My role:

Lead designer

Company:

McGraw Hill on behalf of Minds On

Project scope:

Website design, Email design, Digital ads, Concept development

Project Overview

At Minds On I was tasked with developing concepts for McGraw Hill’s product launch of their new K-5 STEM-inspired learning program, Inspire Science.

The goal was to create a unique campaign of landing pages, emails, and banner ads that aligned with the product’s existing visual brand while still keeping things fresh, creating a foundation with flexibility that could grow into additional marketing efforts.

 
 

Digital advertisements (each image shows a static frame from the animation)

Animated digital advertisement

 
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McGraw Hill Math Program