McGraw Hill Science Program
My role:
Lead designer
Company:
McGraw Hill on behalf of Minds On
Project scope:
Website design, Email design, Digital ads, Concept development
Project Overview
At Minds On I was tasked with developing concepts for McGraw Hill’s product launch of their new K-5 STEM-inspired learning program, Inspire Science.
The goal was to create a unique campaign of landing pages, emails, and banner ads that aligned with the product’s existing visual brand while still keeping things fresh, creating a foundation with flexibility that could grow into additional marketing efforts.
Digital advertisements (each image shows a static frame from the animation)
Animated digital advertisement