Tacos & S’macos Food Truck

Project Overview

Tacos and S’macos approached me to create a completely new logo and brand identity for their food truck launch. Beyond the logo, they also needed menus and advertisements to showcase their unique take on tacos and s’mores.

Their brand was born from a passion for travel, adventure, and the joy of sharing great food. With a mission to explore the country while serving up their northeast-style tacos and s’macos recipe, they wanted a logo that captured the essence of nature, camping, and the open road. I designed a brand that reflects their adventurous spirit while making their delicious creations the star of the show.