Safelite Website
Project Overview
I led the complete redesign of Safelite.com, building it from the ground up with a fresh, modern design system. The new look emphasized clarity, consistency, and ease of use while aligning with the brand’s evolving digital presence.
To support this transformation, I designed a comprehensive library of custom widgets, enabling the creation of over 50 unique pages with flexibility and efficiency within the CMS. Throughout the process, I worked closely with engineering to ensure seamless implementation, maintaining both design integrity and high-quality execution.
My role:
Lead designer
Company:
Safelite
Project scope:
Web design, Illustration
ZIP collection banner alternative for the homepage
Mobile field input behavior on scroll
Interior content pages
Project Overview
I also developed a brand-new visual style for Safelite’s iconography, designing a cohesive set of 100+ unique icons. These icons were crafted to complement the digital experience, ensuring consistency across a wide range of topics and use cases.
Beyond aesthetics, the icons played a crucial role in simplifying complex decision-making processes, particularly in scheduling glass service. From damage assessment to glass selection, each icon was designed to enhance clarity and improve usability.
Iconography style
Vehicle icons to represent the correct vehicle type to assist in window selection
Glass damage icons to assist customers in accurate damage selection
Illustration representing our “we come to you” mobile service