Safelite Scheduling Funnel


My role:

Lead designer

Company:

Safelite

Project scope:

Website design, Design system

Project Overview

I led the redesign and rebuild of our online scheduling funnel as part of our shift to a digital-first strategy. Based on customer feedback, the new experience prioritized speed, convenience, and clarity—offering quick estimates, simplifying VIN lookup, and improving cost transparency.

I crafted the final interface with a more modern, sophisticated, and streamlined design, elevating the brand’s digital presence. The project required close collaboration with stakeholders and development partners to adopt a new framework, enabling faster, more iterative development cycles for ongoing optimization.

View full case study

 

Vehicle selection screens with middle showing progression experience and right showing back experience

Vehicle damage screens showing various vehicle types and glass options

VIN collection screens and license plate experience details

Quote screen and drawer experience

Insurance input and claims experience

Service location selection and schedule screens

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Safelite Website