Bramble + Birch Home Goods

Project Overview

Bramble + Birch is a vintage home goods shop blending old and new, offering an eclectic mix of furniture, décor, textiles, and apparel. The store’s style is modern yet vintage, industrial yet boho—curated to create inviting and functional spaces.

The logo captures this balance through two distinct fonts: a delicate serif for “Bramble,” representing organic, vintage charm, and a bold, condensed sans-serif for “Birch,” symbolizing strength and modernity. A subtle “+” in negative space forms an abstract house with four squares representing the rooms of a home—reinforcing the shop’s curated mix of styles and functional design.

My role:
Lead designer

Client:
Bramble + Birch on behalf of Minds On

Project scope:
Logo design