In-depth case studies—

Inside the strategy, research, and iteration behind complex product decisions.

A closer look at the research, experimentation, and strategic decisions behind my work.

Defining a North Star Funnel Strategy

Defining a North Star Funnel Strategy
+18% Attachment Through Service Packaging

+18% Attachment Through Service Packaging
+3% Part Accuracy Through VIN Optimization

+3% Part Accuracy Through VIN Optimization
Building an Automated Customer Insight System

Building an Automated Customer Insight System
Scaling Research Access with an AI Copilot

Scaling Research Access with an AI Copilot