McGraw Hill Science Program
My role:
Lead designer
Company:
McGraw Hill on behalf of Minds On
Project scope:
Concept development and design
Project Overview
Our team at Minds On was tasked with developing concepts for McGraw Hill’s product launch of their new K-5 STEM-inspired learning program, Inspire Science.
The goal was to create a unique campaign of landing pages, emails, and banner ads that aligned with the product’s existing visual brand while still keeping things fresh, creating a foundation with flexibility that could grow into additional marketing efforts.
