McGraw Hill Reading Program
My role:
Lead designer
Company:
McGraw Hill on behalf of Minds On
Project scope:
Website design, Email design, Mailers
Project Overview
For McGraw Hill’s Reading Wonders program, I designed a multi-channel advertising campaign using existing brand assets in fresh, engaging ways while maintaining the established design system.
The project included landing pages, emails, digital ads, and print collateral such as letterheads, flyers, and mailers. By balancing creativity with brand consistency, I ensured a seamless and compelling experience across all touchpoints.
Primary landing page
Email design
Informational one-pager (front)
Informational one-pager (back)
Mailer envelope
Letterhead design
Secondary landing page tab
Tertiary landing page tab
Facebook social media graphics
