COTA Persona Illustrations
My role:
Freelance designer
Client:
COTA on behalf of EMC Research
Project scope:
Illustration
Project Overview
I collaborated with EMC Research to bring their data-driven personas to life for COTA (Central Ohio Transit Authority). Using insights from their polling research and data science, EMC Research developed detailed personas to represent key rider demographics and behaviors. My role was to translate these findings into compelling visual representations that captured the essence of each persona.
By carefully considering factors such as commuting habits, transportation needs, and demographic characteristics, I created illustrations that made the research more accessible and actionable. These visuals helped COTA better understand and connect with their riders, ensuring that research insights were not only data-driven but also visually engaging and easy to interpret.
