Bramble + Birch Logo
My role:
Lead designer
Client:
Bramble + Birch on behalf of Minds On
Project scope:
Logo design
Project Overview
Bramble + Birch is a vintage home goods shop blending old and new, offering an eclectic mix of furniture, décor, textiles, and apparel. The store’s style is modern yet vintage, industrial yet boho—curated to create inviting and functional spaces.
The logo captures this balance through two distinct fonts: a delicate serif for “Bramble,” representing organic, vintage charm, and a bold, condensed sans-serif for “Birch,” symbolizing strength and modernity. A subtle “+” in negative space forms an abstract house with four squares representing the rooms of a home—reinforcing the shop’s curated mix of styles and functional design.
Final logo mark
Final logo color variations
Inspiration & Process
A variety of logo concepts
Inspiration came from key themes of comfort, warmth, eclectic charm, and a blend of old and new with a clean, boho, and dainty touch.